Every website conversation could be a six-figure engagement.
Acumen makes sure your sales team knows it.
Acumen is the Conversation Revenue Platform for consultancies, agencies, IT services, accounting firms, and professional services. It reads visitor intent on every message, scores the lead in real time, and hands your CRM a record your reps can actually act on — not just an email address.
Your sales team burns hours on leads that were never going to close.
A senior consultant’s hour is worth $200–$500. A partner’s hour is worth more. Every junk lead from your contact form costs you both — the rep’s time qualifying it, and the opportunity cost of the real prospect they didn’t call.
Drift wants a five-figure annual contract and a six-week consultant-led implementation. Intercom was built for support deflection, not sales qualification. The HubSpot contact form hands your team a name and an email. None of these tell your rep what the prospect actually wants.
Your website is the front door of your sales pipeline. Every conversation is a signal about services, budget, urgency, and decision authority. Your team is reading none of it.
Not an email. A qualified lead.
Acumen classifies intent on every message, scores the lead in real time, and pushes a complete record into HubSpot, Salesforce, or GoHighLevel before your rep returns the call.
Sample record — representative of an actual Acumen-generated HubSpot contact.
Live in 10 minutes. No flowchart authoring. No consultant.
Point Acumen at your site
Crawl your services pages, case studies, and pricing. Acumen learns your offering, your tone, and the questions your prospects ask. Or upload your docs directly.
Pick the Professional Services playbook
Pre-configured intent signals for services buyers: scope-of-work questions, budget probing, timeline urgency, RFP language. Tuned for high-consideration B2B sales cycles.
Connect your CRM
One-click setup for HubSpot, Salesforce, or GoHighLevel. Every qualified conversation lands in your CRM with the full intelligence payload — before your rep returns the call.
Built for B2B services firms where every lead is consequential.
Acumen is for $1M–$50M ARR services firms where the marketing website is a primary lead-gen channel, sales is done by humans, and your reps have ever said “this lead has no context.”
Operating a portfolio of services firms? See Acumen for Private Equity portfolios →
Common questions from services firm operators
Our sales cycle is long and consultative. Does Acumen actually understand that?
Yes. The Professional Services playbook is tuned for high-consideration B2B sales: it doesn't pressure-capture on the first message, recognizes scope-of-work and budget probing as evaluative signals, and only escalates to direct capture when the visitor shows transactional intent. The bot helps first; it captures only when the conversation has earned it.
What does my CRM record look like compared to a HubSpot form submission?
A form submission gives you name, email, and maybe a one-line message. An Acumen record gives you all of that plus a 0–100 lead score, the intent tier at every stage of the conversation, the topics discussed, the pain points the prospect surfaced, the budget signal if mentioned, the sentiment trajectory, an AI-generated executive summary, and a link to the full transcript with reasoning annotations.
What if a prospect asks something we'd rather a human handle?
Acumen detects escalation signals — RFP language, contract terms, pricing specifics, ‘can I talk to someone’ — and routes the conversation to your team via email, Slack, SMS, or Telegram, immediately. The bot never tries to close engagements it shouldn't.
How is this different from Drift's playbooks?
Drift uses keyword-and-rule playbooks that a flow-design consultant builds for you over weeks. Acumen classifies intent per-message using Claude, with confidence and reasoning, and adapts behavior automatically — no flowchart authoring. The CRM payload Acumen hands sales is substantially richer than Drift's contact + transcript export.
Pricing?
Free during the current beta — the full product, no limits. Paid plans start at $149/mo after the beta concludes. Beta participants get grandfathered preferred pricing.
Stop handing sales an email and a transcript.
Hand them a qualified lead.
Acumen is free during beta. Live in 10 minutes. No credit card. No consultant. Beta participants get preferred lifetime pricing.