Chatbots answer questions.
They don’t close business.
Most chatbots are glorified FAQ pages. They give the same scripted response whether someone is casually browsing or ready to buy. They capture leads too early — annoying visitors — or too late — losing them. And when a lead does come through, your sales team gets an email address and a prayer.
Your website is your highest‑traffic sales channel. Every conversation is a signal. You’re just not reading them.
Acumen reads the room — so every conversation gets smarter.
Acumen is the AI layer between your website visitors and your revenue team. It detects intent in real‑time, adapts its behavior based on what it senses, and delivers fully enriched leads to your CRM with everything your team needs to close.
Not a chatbot that waits for keywords. A system that understands what your visitors actually want — and acts on it.
Three steps to smarter conversations.
Connect your knowledge
Upload your docs, paste your URLs, or point Acumen at your website. It learns your business in minutes — services, pricing, tone, everything.
Acumen reads every conversation
Every visitor interaction is classified in real-time. Acumen detects intent — browsing, evaluating, ready to buy, or needs a human — and adapts its response, capture timing, and CTA accordingly.
Your CRM gets intelligence
When a lead is captured, your CRM receives the full picture: lead score, intent tier, topics discussed, sentiment, AI-generated summary, and complete transcript.
CRM record
Qualified lead · Score 84
Built for revenue teams, not just support.
Qualify Better
Intent-Aware Behavior Engine
Classifies visitor intent across four tiers — informational, evaluative, transactional, escalation — and adapts conversation behavior, capture timing, and CTAs in real-time.
Lead Scoring (0–100)
Every conversation produces a lead score based on intent signals, engagement depth, and behavioral patterns. See who's hot before anyone fills out a form.
Progressive Visitor Profiles
Every interaction builds a richer picture. Topics of interest, sentiment over time, visit history, and engagement depth — profiles that get smarter with every return visit.
Capture Smarter
Smart Lead Capture
No more forms gating the first message. Acumen helps first, captures second. Inline forms appear at natural conversation inflection points — seamless, not intrusive.
Offer Engine
Deploy context-aware offers based on lead score, visit count, intent tier, and interests. Behavior-triggered, not timer-triggered.
Real-Time Enrichment
When a visitor provides their email, Acumen enriches the profile with company data, job title, seniority, and industry — via Clearbit and Apollo.
Close Faster
CRM Integration
One-click setup for HubSpot, GoHighLevel, Salesforce, or any webhook. Every lead includes score, topics, sentiment, summary, transcript, and a link to the conversation.
Conversation Playback + Inbox
Review every conversation with tier annotations, capture markers, AI reasoning, and one-click conversion marking with type, value, and notes.
Revenue Dashboard
Conversations, leads captured, capture rate, conversions, revenue attribution, top topics, intent distribution, and offer performance — all in one view.
Built by operators, not a startup.
Acumen was built by a team with over two decades of experience deploying AI‑powered systems for clients across healthcare, manufacturing, professional services, SaaS, and e‑commerce. Every feature was born from real client challenges — not a whiteboard.
This isn’t our first product. It’s the product we wished existed for the hundreds of businesses we’ve served.
For businesses that take website conversations seriously.
Service businesses that need qualified leads, not form spam
SaaS companies that want to convert trial interest into demos and pipeline
E-commerce brands that want to support and upsell simultaneously
Healthcare practices looking to book consultations from web traffic
Agencies & consultancies that want to demonstrate ROI on every conversation
Simple pricing. No per‑seat surprises.
Acumen is currently in free beta. Early adopters get full access to all features. When paid plans launch, every tier includes unlimited agent seats.
Free
Pro
Business
Scale
Pricing is subject to change. Beta users will be grandfathered at favorable rates.
Common questions.
Most chat tools use static playbooks that treat every visitor the same. Acumen reads intent in real-time and adapts — the same visitor gets different behavior depending on whether they're browsing, evaluating, or ready to buy. And your CRM gets the full intelligence picture, not just an email.
Under 10 minutes. Point Acumen at your website or upload your knowledge base, run through the onboarding wizard, paste the embed code, and you're live.
No. The behavior engine handles routing automatically based on real-time intent detection. You configure goals, tone, and signals through a guided wizard — not a flowchart builder.
HubSpot, GoHighLevel, Salesforce, and any custom webhook endpoint. Setup is point-and-click — every lead includes score, topics, sentiment, summary, and transcript.
Everything. All features are available. We're looking for businesses to test the full platform and provide feedback. Beta users will receive preferential pricing when paid plans launch.
Yes. Set your primary goal, tone, and industry-specific signals through the onboarding wizard. You can also start from an industry playbook and customize from there.
Claude (Anthropic) for conversation intelligence and intent classification, with OpenAI embeddings for knowledge retrieval. A dual-model approach that balances quality with cost efficiency.
Yes. The widget is fully responsive and designed for small-screen readability with scannable formatting and inline forms.
Absolutely. The intent tiers apply to any conversation — the bot helps first and only captures or escalates when warranted.
Yes. The Inbox shows the full conversation with tier annotations, AI reasoning, lead score, topics, and sentiment. Your team knows exactly what happened before they pick up the phone.
Stop leaving revenue in the chat window.
Best fit for SaaS, services, and high‑intent lead gen teams. Limited beta onboarding capacity each month.
Claim a Beta Spot →Free during beta · No credit card · Live in under 10 minutes