Eight visitors. Eight different reasons to be on your site. A static bot answers all of them the same way. Acumen scores intent on every message, and your team only sees the one that matters.
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Most chatbots are glorified FAQ pages. They give the same scripted response whether someone is browsing or ready to buy. Your website is your highest-traffic sales channel, and every conversation is a signal.
Acumen reads them.
Most teams we talk to already have a chat tool. Here is what changes when the conversation can actually read intent.
Already running Drift, Intercom, or something homegrown? Acumen runs as its own widget, so you can pilot it on one page or one traffic source before you move anything. No rip-and-replace to find out if it works.
Understand
Acumen reads on-site behavior and the conversation itself in real time, so it knows the difference between someone browsing and someone close to buying.
Qualify
It surfaces buying signals, scores the visitor from 0 to 100, and qualifies the opportunity without forcing a form first.
Route
High-intent conversations go to the right person, with full context, inside the CRM your team already uses.
Everything needed to turn website conversations into predictable pipeline, with no scripts or flow-builders in between.
Intent reading
Classifies whether a visitor is browsing, comparing, or ready to buy, and adapts the conversation to match.
Lead scoring
Every conversation produces a 0 to 100 score from real signals, so your team sees who is hot before any form is filled.
Smart lead capture
No form gate on the first message. Acumen helps first, then asks for details at a natural moment.
Visitor profiles
Each visit builds a richer picture: topics, sentiment, and history that carry across return visits.
Industry playbooks
Preset behavior for healthcare, professional services, SaaS, e-commerce, and manufacturing. Live on day one.
CRM handoff
Qualified leads land in HubSpot, Salesforce, GoHighLevel, or any webhook, with score, topics, sentiment, summary, and transcript attached.
Conversation replay
Review any conversation with the reasoning behind it, capture points, and one-click conversion marking.
Revenue dashboard
Conversations, capture rate, conversions, and revenue attribution in a single view.
Security and trust
Data isolated per tenant, with a published security posture you can read before you commit.
Sales leaders
See which conversations are real pipeline before a rep ever picks up the phone.
Marketing leaders
Prove the website turns traffic into qualified opportunities, not just visits.
RevOps teams
Clean, scored, enriched records land in the CRM with no manual triage.
Founders and site owners
Your highest-traffic sales channel finally behaves like a salesperson.
Acumen is in founding beta. We are selecting 10 to 20 companies to build the first real results with. When case studies appear on this page, they will be named, measured, and earned. Yours could be the first.
Apply to the founding cohort→Your numbers, your assumptions — every input is yours to set, and the math is shown in full. This is a model, not a promise.
Your inputs
Share of qualified visitors your site captures today. Not sure? 5% is a common starting point.
Illustrative — we're in beta and haven't measured this yet. Drag it to model your own assumption.
How this is calculated
- ·Your current capture of 5%, lifted by your assumed 1.25x, gives an effective 6.3%
- ·5% of captured leads close, a conservative blended rate
Monthly attributed revenue
Attributable to website conversations alone, every month.
Real lift depends on your industry, your current baseline, and traffic quality. We are happy to pressure-test these numbers with you on a call.
Founding-cohort pricing, locked for life. We read every application ourselves.