Chatbots answer questions.
They don’t close business.
Same visitor question. Watch how a static chatbot deflects, and how Acumen reads the room and asks the right qualifying follow-up.
Support Bot
Online
Sara from Acumen
Online
Static chatbot
Acumen
Most chatbots are glorified FAQ pages — same scripted response whether someone is browsing or ready to buy. Your website is your highest-traffic sales channel; every conversation is a signal. Acumen reads them.
Acumen reads the room — so every conversation gets smarter.
Acumen is the AI layer between your website visitors and your revenue team. It detects intent in real‑time, adapts its behavior based on what it senses, and delivers fully enriched leads to your CRM with everything your team needs to close.
Not a chatbot that waits for keywords. A system that understands what your visitors actually want — and acts on it.
Three steps to smarter conversations.
Knowledge in. Live intent reading. Intelligence into your CRM — with no scripts, flows, or manual triage in between.
Connect · 01
Connect your knowledge
Upload docs, paste URLs, or point Acumen at your site. It learns your business in minutes — services, pricing, tone, everything.
Acumen reads · live
Read · 02
Acumen reads every conversation
Every interaction is classified in real-time. Acumen detects intent and adapts response style, capture timing, and CTA — not a static script.
Jamie Doe · Acme SaaS
jamie@acme.com
Deliver · 03
Your CRM gets intelligence
Score, intent tier, topics, sentiment, summary, and full transcript land in your CRM. Your team knows what the prospect cares about before the call.
Built for revenue teams, not just support.
Qualify Better
Intent-Aware Behavior Engine
Classifies visitor intent across four tiers — informational, evaluative, transactional, escalation — and adapts conversation behavior, capture timing, and CTAs in real-time.
Lead Scoring (0–100)
Every conversation produces a lead score based on intent signals, engagement depth, and behavioral patterns. See who's hot before anyone fills out a form.
Progressive Visitor Profiles
Every interaction builds a richer picture. Topics of interest, sentiment over time, visit history, and engagement depth — profiles that get smarter with every return visit.
Industry Playbooks
Pre-configured behavior profiles for Healthcare, Professional Services, SaaS, E-Commerce, and Manufacturing. Right signals, CTAs, tone, and scoring weights for your vertical — live with best practices from day one.
Capture Smarter
Smart Lead Capture
No more forms gating the first message. Acumen helps first, captures second. Inline forms appear at natural conversation inflection points — seamless, not intrusive.
Behavior-Triggered Offers
Show the right CTA only when the visitor has earned it. Offers fire on lead score, visit count, intent tier, and interests — behavior-triggered, never timer-triggered.
Real-Time Enrichment
When a visitor provides their email, Acumen enriches the profile with company data, job title, seniority, and industry — via Clearbit and Apollo.
Close Faster
CRM Integration
One-click setup for HubSpot, GoHighLevel, Salesforce, or any webhook. Every lead includes score, topics, sentiment, summary, transcript, and a link to the conversation.
Conversation Replay + Inbox
Review every conversation with tier annotations, capture markers, AI reasoning, and one-click conversion marking with type, value, and notes.
Revenue Dashboard
Conversations, leads captured, capture rate, conversions, revenue attribution, top topics, intent distribution, and offer performance — all in one view.
Voice Layer
Speech-to-text and text-to-speech powered by Deepgram and ElevenLabs. Same intelligence engine, voice interface. Currently in API; widget UI coming soon.
Built by operators, not a startup.
Acumen is built by a team with 25+ years of software development expertise, rebuilt around AI-native workflows. Every feature was born from real client challenges — not a whiteboard.
25+ years
Of software development expertise behind the team
5 industries
Healthcare, SaaS, Services, E-com, Manufacturing
Hundreds
Of businesses served end-to-end
Built for B2B teams where the website is the front door of sales.
Acumen is for $1M–$50M ARR companies where the marketing site is a primary lead-gen channel, sales is done by humans, and your reps have ever said “this lead has no context.”
Strongest fit
B2B service firms — consultancies, agencies, IT services, accounting, professional services, recruiting — where every web visitor could be a six-figure engagement
Also a strong fit for
Mid-market SaaS with sales-led, demo-driven motions (not PLG)
Healthcare practices booking consultations from web traffic
Specialty financial services where every web inquiry is consequential
E-commerce brands qualifying high-AOV traffic
Operating a portfolio of these? See Acumen for Private Equity portfolios →
A lead your team can actually act on.
Most chat tools hand sales an email address and a prayer. Acumen delivers the full conversation intelligence — score, intent tier, topics, pain points, recommended action, and the transcript that backs it up.
Score + intent tier
Hot vs. browsing, evaluative vs. transactional — known before the call
Topics + pain points
What they actually care about, in their own words
Recommended next action
AI-generated based on the full conversation, not a template
Full transcript + link
Replay the conversation in one click
CRM · Lead record
QualifiedJamie Doe
VP Operations · Acme SaaS
jamie@acme.com
Lead score
84 / 100
High — top quartile
Intent tier
Evaluative
High-water: transactional
Topics discussed
Pain points
Recommended action
Send 30-min demo link focused on HubSpot routing. Reference manual triage pain — it’s the #1 reason they’re evaluating.
AI summary
“B2B SaaS team, ~1,500 conversations/mo on HubSpot. Comparing platforms; ready to evaluate seriously. Bottleneck is qualification time before reps engage.”
Free during beta. Built for revenue, not screens of feature caps.
We’re onboarding 10–20 companies into a free revenue-intelligence beta. When paid plans launch, they’ll start at $149/mo — and beta users get preferred lifetime pricing.
Free Revenue-Intelligence Beta
Full product. Generous conversation allowance. Real onboarding support from the team building it.
- Full access to every feature for the duration of the beta
- Direct line to the team — your feedback shapes the roadmap
- Preferred lifetime pricing when paid plans launch
- Help shape the case studies that will define the category
No credit card. Live in under 10 minutes.
Paid plans, when they launch
Anchored on outcomes, not screens of feature caps. Final tiers and conversation allowances will be set with beta-customer input.
Starter
Solo operators and small teams
$99–$149/mo
Growth
B2B SaaS and services
$299/mo
Revenue
Multi-team revenue ops
$599/mo
Scale
Enterprise + white-label
$999+ or custom
Beta users grandfathered to preferred lifetime pricing.
What Acumen could be worth to your team.
Plug in your numbers. We’ll plug in conservative funnel assumptions. See the monthly revenue Acumen can attribute to your website conversations.
Your inputs
Funnel assumptions
- Static-chatbot baseline captures 5% of qualified visitors
- Acumen lift: 1.5x → effective capture 7.5%
- 20% of captured leads become qualified opportunities
- 25% of qualified opps close (typical SaaS funnel)
Monthly attributed revenue
$93,750
per month, attributable to website conversations
The math
5,000 visitors × 7.5% capture × 5% close × $5,000 ACV = $93,750/month
Conservative assumptions. Real lift depends on your industry, conversion baseline, and traffic quality. We’re happy to dig in on a call.
Common questions.
Most chat tools use static playbooks that treat every visitor the same. Acumen reads intent in real-time and adapts — the same visitor gets different behavior depending on whether they're browsing, evaluating, or ready to buy. And your CRM gets the full intelligence picture, not just an email.
Under 10 minutes. Point Acumen at your website or upload your knowledge base, run through the onboarding wizard, paste the embed code, and you're live.
No. The behavior engine handles routing automatically based on real-time intent detection. You configure goals, tone, and signals through a guided wizard — not a flowchart builder.
HubSpot, GoHighLevel, Salesforce, and any custom webhook endpoint. Setup is point-and-click — every lead includes score, topics, sentiment, summary, and transcript.
Everything. All features are available. We're looking for businesses to test the full platform and provide feedback. Beta users will receive preferential pricing when paid plans launch.
Yes. Set your primary goal, tone, and industry-specific signals through the onboarding wizard. You can also start from an industry playbook and customize from there.
Claude (Anthropic) for conversation intelligence and intent classification, with OpenAI embeddings for knowledge retrieval. A dual-model approach that balances quality with cost efficiency.
Yes. The widget is fully responsive and designed for small-screen readability with scannable formatting and inline forms.
Absolutely. The intent tiers apply to any conversation — the bot helps first and only captures or escalates when warranted.
It's honest about it and offers to connect the visitor with your team. It never fabricates information. You control this through your knowledge base — what's in there is what it knows.
During beta, limits are generous. Paid plans will have conversation-based tiers (see pricing above). Every tier includes unlimited agent seats.
Yes. The Inbox shows the full conversation with tier annotations, AI reasoning, lead score, topics, and sentiment. Your team knows exactly what happened before they pick up the phone.
Stop leaving revenue in the chat window.
Join the Acumen beta and turn every website conversation into intelligence your team can act on.
Join the Free Beta →Free during beta · No credit card · Live in under 10 minutes